We believe (and hope) customers can see behind those lies. “The best food” is a statement that’s illegal under EU competition laws. “Without grain” is worth nothing if you replace it with peas, lentils, chickpeas, cellulose and beet pulp. How the hell are Glukosamin, Methylsulfonylmethan, Chondroitinsulfat and Mannan-Oligosaccharide part of a “balanced diet”? There are plenty of companies who exploit this and use marketing language to create a fake purpose. And they don’t care if the’re breaking the law. Why? Because sales generated by these false statements by far cover the costs of any upcoming legal issues. And it doesn’t end there. Positive ratings and “likes” are very cheap to buy as well. Same with seals and certificates.
Because almost every manufacturer claims to produce the best feed in the world, we find that no manufacturer should makes this decision, but only you — and your cat!